Jim is a great employee, the only problem is, he calls in sick at least once a week, sometimes more. He is one of your brightest IT troubleshooters, but you cannot rely on him. Jane is one of your very best help desk coordinators. At least in the morning she is effective, but she really loses steam after lunch. She often has been caught falling asleep a few times around 3:00 pm. And then there is Spencer. He has a fast mind and is great with reports and numbers but is a chain smoker. Every time you turn around he seems to be off on another cigarette break. He swears he is going to quit soon, but it never seems to happen. He is always out smoking his “last” cigarette.

Sound familiar? Corporations already have enough challenges staying ahead of their competition without the issue of HR rearing its head. It is not as if you don't understand or cannot relate to your employee's personal problems, but let's face it - you're responsible for getting the work done! Absenteeism and stress related loss of productivity is at an all time high in American corporations, and your company's net profits are not immune.

A recent survey revealed that 60% of American industry leaders believe they will be forced to reduce their staff in the coming year through outsourcing. Outsourcing further complicates the issue of productivity and morale by leaving the remaining staff feeling anxious, which adds to their fear of being replaced.

In the example above, imagine that Jim is really not sick when he calls in, but that he suffers from chronic insomnia. Most of the time he calls in sick, it is because he has had less than 2 or 3 hours sleep. Let's suppose that Jane's chronic fatigue is brought on by her excess weight and lack of exercise. And Spencer, well…Spencer is a smoker, and he just can't stop.

Each of these valuable employees has one thing in common. They are being controlled by habits or thought patterns that are rooted deep in the subconscious mind. They truly want to change. They want to improve, but they keep going back to the same debilitating pattern because it is deeply engrained in the subconscious mind where will power alone has absolutely no influence. So should you just replace them? Find and train someone new who can do the job better, or outsource to eliminate the problem? Maybe, but I have found a better way to increase productivity while helping to improve the quality of life of all your employees. I call it INsourcing.


Permanent change doesn’t have to be painful or take a lot of time to accomplish...

The INsourcing concept relies on the fact that each of these people need help in unlocking their true potential by tapping into their subconscious mind and ordering up new changes. As a licensed clinical hypnotherapist with over twenty years of experience in the field of behavior modification and personal growth and human potential, I am uniquely qualified to explain the powerful connection between the conscious and subconscious minds. I have discovered a method for achieving breakthrough results in our efforts to make permanent and positive changes in every area. Permanent change doesn't have to be painful or take a lot of time to accomplish if you make the change at a subconscious level.

In my popular personal growth CD series entitled “GET YOUR SHIP TOGETHER™, Be the Captain of Your Subconscious Mind,” I explain the power of the subconscious mind by using the model of permanent change using the analogy of a captain on a ship. On the ship the captain is in command of the crew.

The crew is the subconscious mind. If the captain gives a command to the crew, the crew obeys the command without question. Most of the time we give our crew mixed signals…we say I want to lose weight, but follow that up with an inner dialogue about how hopeless it all is. By aligning the conscious and subconscious mind using self-hypnosis combined with a clear and concise description of the new instructions to the crew, permanent change becomes easy and automatic.

Recently in an American Management survey it was discovered that 70% of industry leaders believe that corporate America has an obligation to help enhance the quality of their employees lives. This is achieved through more prevention and wellness education and programs, and by changing corporate attitudes of supporting the person as a
whole, not just as an employee. Permanent change doesn’t have to be painful or take a lot of time to accomplish...

I believe most of us are not working at our true potential. Through the use of my proven techniques, removing the barriers and limitations in an individual's mind can help him or her realize resources they never knew existed. Before you think about Outsourcing, consider INsourcing. Before you consider re-staffing, consider INsourcing, it truly is the wave of the future in human resources when it comes to expenditures and employee
training; the successful corporation of the future will spend at least as much on
improving the quality of life of their employees as they do job task or job training.


Scott Sulak, BCH, CHT is an educator, speaker and the author of the popular personal growth CD series “Get Your Ship Together™ …Be the Captain of Your Subconscious Mind.” He hosts his own radio talk show in Seattle where he is in private practice as a clinical hypnotherapist. For more information on Scott, visit www.changeforgood.com.